A lot of people are spending an awful lot of time browsing the internet on their smartphones, tablets and other mobile devices. Most of this is due to the recent popularity of 4G Wireless Internet services. These grant users the internet capabilities comparable to home wired connections without having to actually be in home.
As a result, more people are buying plane tickets on their iPhones, streaming television shows on their tablets and downloading movies on their handheld gaming consoles. And while home internet use is far from extinct, it doesn’t hurt to take this into account.
All of the best sites on the web have two versions – a version meant to be viewed from a computer and a version meant to be viewed from a mobile device. When it comes to designing a mobile version of your site, it can be a little tricky because you really don’t have a lot of screen real estate to work with.
You have to prioritize the content that you definitely want the user to see and make sure that it’s featured prominently on their smartphone, tablet, whatever. It’s more of an exercise in organization that, if done right, really won’t require you to develop too much additional content.